Statistics are fun and will help you professionally as well. In this blog, we are going to present some of the rudimentary as well as important and fun YouTube statistics that every marketer and video marketer should know in 2022. These stats are brought to you by us at Socials Panel.
· GENERAL STATS
These are some of the most general stats about YouTube and the first stat that we present is that there are over 2 billion users on YouTube.
If that wasn’t surprising then you would be surprised to know that YouTube sees a good number of videos uploaded moment of the day. However, you will be shocked to hear how big of a number that is.
YouTube sees over 500 hours of video uploaded to the platform for every minute of YouTube operation. This means it is rather impossible for any single person to ever even come close to watching all the videos on YouTube.
When it comes to product purchasing decisions, YouTube plays one of the most crucial parts in today’s day and age. Over a dozen reputable surveys done on a wide demographic of people have found that people are more likely to buy a product that is advertised on YouTube.
And it is due to this that advertisers are spending heavily on YouTube and that is reasonable since YouTube sees an average of over 14 billion monthly visits. This makes YouTube the second most visited website just after Google.
· MARKETING STATS
After the general stats, we are going to talk about a few marketing stats that are going to help a lot and one of the most critical marketing stats is that YouTube channels that have between 100K and a million subscribers have the best engagement rate and views.
When it comes to lead generation, you might think that some other website might be on top but it is actually Instagram that generates the greatest number of leads with YouTube being a very close second. This makes it quite easy for any content creator to generate leads for their business.
Nearly 50% of all influences use YouTube to leverage their social media campaigns and the percentage is increasing as you speak.
Therefore, YouTube is slowly but surely becoming the depository of all media content that is being uploaded with regularity. This is because other platforms might be able to give views temporary but YouTube can be a good permanent place for content.
· USAGE STATS
When it comes to usage stats we must understand a few rudimentary things. Music videos are the most popular type of videos on YouTube that are seen multiple Times. This is quite different from other kinds of videos that are only seen once or rarely twice.
The second important fact is that YouTube is the second most visited website after Google and YouTube videos are watched all over the world and total more than 1 billion hours of content views daily.
YouTube is an excellent tool for brand awareness and multiple studies have suggested that 70% of any test group have opted for the option that YouTube makes them get to know new products.
And of course, more than half of that 70% have chosen that they would prefer to buy anything after seeing that on YouTube.
There is another important stat that everyone must be familiar with and understand and that is 63% of YouTube viewers are watching YouTube on mobile phones. And this percentage is increasing by the day as more users are enjoying YouTube on a mobile phone rather than a desktop.
Due to this, we can see YouTube promoting short videos and also optimising their mobile phone experience.
We hope these stats will help you promote your YouTube channel a little better and we hope to help you actively promote and popularise your YouTube channel with some of our unique services.
We are Socials Panel and we provide this unique service where you can buy YouTube views, likes, subscribers and comments. All that we provide is organic and our rates are some of the most affordable in the industry. We have created this unique service to help every kind of creator in becoming popular on YouTube.
We welcome you to check out all our services.